Freelance Content Strategist and Senior Copywriter, International | Senior Copywriter & Content Strategist MARCH 2020 – PRESENT

• Deliver high-impact content and copy for diverse international clients across blockchain, security, fintech, e-commerce, and technology sectors

• Develop and execute marketing strategies for social media campaigns, driving engagement and click-through rates

• Craft SEO-optimized, UX/UI-focused, and conversion-driven copy for landing pages, blogs, commercials, newsletters, and email marketing campaigns.

• Provide consultation and perform editing for AI-generated text, ensuring brand voice and accuracy

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Playtika (Best Fiends) | Herzliya, Israel Contract Social Copywriter JULY 2024 – AUGUST 2025

• Created all social copy posts to drive player and community engagement, and inform them of social projects or in-game events.

• Wrote and directed scripts for Instagram, YouTube, and TikTok content, and provided all merchandising, promotional, and product copy.

• Contributed to initial research and prototyping for UGC videos generated by refined AI engines with the assistance of descriptive script writing.

• Responsible for rewriting website content and customer support technical articles for clarity and enhanced user experience.

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LINEUP GAMES (STRIKER LEAGUE) | Tel Aviv, Israel Marketing and Community Manager MAY 2023 – DECEMBER 2023

• Defined and implemented the company's content strategy alongside Head of Marketing.

• Executed email and social media marketing campaigns, increasing online engagement and community follower size by over 25% across multiple platforms: LinkedIn, META, Discord, X/Twitter

• Managed a 61,000+ member Discord community, significantly boosting daily engagement.

• Authored company and game Medium blog updates, growing subscribers from 25,000 to over 30,000.

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MAX Security Solutions | Tel Aviv, Israel Content Strategist and Social Media Manager DECEMBER 2022 – MAY 2023

• Led a content and design team, overseeing creation and delivery.

• Grew social media presence by 47% (followers) and 66% (engagement/impressions).

• Crafted SEO-optimized content, resulting in 50% organic traffic increase and 20% conversion growth.

• Developed and led B2B/B2C newsletters, increasing open rates by 15%.

• Executed UX writing projects for training scripts, website features, and digital assistants for clients.

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Gigantic (Clawee) | Tel Aviv, Israel Copywriter and Social Media Manager SEPTEMBER 2022 – DECEMBER 2022

• Managed social promotions and drafted copy for in-game events and social media.

• Increased player engagement by 20% across all social media platforms through strategic content deployment

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Communix (PokerFace) | Tel Aviv, Israel Copywriter NOVEMBER 2021 – SEPTEMBER 2022

• Wrote and edited all marketing campaigns and in-game promotion materials.

• Increased player engagement and sales through impactful UX/UI copy for promotions and features.

• Drafted a comprehensive blockchain-centered whitepaper for future game expansion.

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Gliding Deer (Bingo Drive) | Tel Aviv, Israel Copywriter & Support Analyst MARCH 2020 – OCTOBER 2021

• Wrote original stories and content for in-game world development, adding 50+ game levels to the narrative and experience.

• Increased monthly sales by 15% through strategic microcopy for in-game messages and advertisements.

• Managed company communications for players and app store platforms.

• Decreased daily support ticket queue by 65% through efficient resolution.

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Phrasetech | Tel Aviv, Israel Copywriter and Content Editor NOVEMBER 2016 – OCTOBER 2017

• Provided content writing and product description editing for e-commerce websites and email marketing.

• Contributed to Natural Language Generation (NLG) technology development and refinement through testing and editing of predictive text for multinational corporations

• Implemented SEO-researched text to generate optimized traffic to client sites.