Playtika (Best Fiends)

As a contract content strategist and copywriter at Playtika (as part of their Best Fiends studio), I spearheaded high-volume social media marketing and ad campaigns for mobile games. My work involved crafting compelling narratives and video scripts that leveraged user-generated content to build and foster a strong community. I utilized AI to streamline the creative process, enabling rapid A/B testing of copy and consistently improving engagement, click-through rates, and overall performance.